As a small business owner, you can often become so head-down involved in running your business and – let’s face it – probably doing everything yourself, that it can be a tad scary to consider …
Business tips
5 things to consider when they say you’re too expensive
How do you react when a prospective client says that your services are too expensive? What if they ask you to lower your prices because, in their eyes, what you’re offering isn’t worth the money? …
Should you add another string to your business bow (or to put it more simply, should you diversify)?
The massive disruption called 2020 threw so many businesses of all sizes into disarray. Some were forced to shut up shop temporarily. Others battled on with a reduced offering. Yet more came to the conclusion …
Visibility isn’t just about getting new clients
There’s a lot of guidance out there for businesses and freelancers that sells ‘visibility’ as a way to find new clients. I’ve even said so myself, and it’s true. Consistently putting the right content out …
Why I don’t do perfect social media posts (and 5 reasons why you shouldn’t either)
I don’t do perfect. In fact, I am happily imperfect. I frequently forget to engage my ‘is this appropriate?’ filter before opening my mouth. I’ve given up on ever being the ‘perfect’ weight for my …
How To Find Your Work-Work Balance
We’ve all heard the term ‘work-life balance’. For a long time, the idea of balancing your work life with your home/family/leisure/whatever life was a goal that many pursued. It’s still a valid concept, but this …
Who to follow on social media as a business
Whether you’re a sole trader or a business owner with employees, knowing who to follow on social media can be a bit of a puzzle. Do you follow your customers, or your competition, or your …
How to keep learning as a business owner: 5 more ways
Making time to learn new things or refresh your existing skills can often come way near the bottom of your to-do-list when you have a business to run. Perhaps it isn’t on your to-do-list at …
How your business can move out of lockdown limbo
When the COVID-19 pandemic lockdown shut up the UK shop back in March, most businesses were affected. I’d even go so far as to say that all businesses were affected because even if you work …
More reasons to have a business blog
Back when I started this website, one of my first posts was 7 reasons to have a business blog. It talked about why you might not want to have a blog… I’m not a writer. …