You’re halfway through January. How are you feeling? Are you back into the authorly groove or still dragging your feet after the festive break? And what about your social media presence? Is it gleaming like a new penny, looking the same as it did last year, or appearing decidedly tarnished and out of date?
It may be a wet, grey, and skint month for many, but January is also the ideal time to check in on yourself and work out what you want from the year ahead.
Here are three ways to refresh your author social media presence.
Let’s get the boring bit out of the way first with some housekeeping:
- Have you cleared away the festive banners, profile photos, and pinned posts from your social media profiles?
- Have you added a new pinned post to your social media channels that promotes your books and writing?
- Are your profile photos and author bio’s up to date and consistent across your social media channels?
- Is your list of books complete? Are there any new publications to add?
What went well and what didn’t last year?
With any luck, you took the opportunity to look back and ahead in November before the festive onslaught began. If you did, that should have gone a long way to figuring out what went well and what didn’t.
You can answer these questions by using:
- your gut instinct – how did the year feel for you?
- analytics – to measure factors like traffic to your website
- levels of engagement on your social media channels – for instance, how many posts received likes, shares, or comments
- your following – did your social media following or mailing list grow?
Which of your goals did you accomplish? When it comes to the goals that didn’t go to plan, why did that happen? Was it because of factors beyond your control or were those goals unrealistic?
This isn’t about judging yourself or your books. It’s simply a case of considering the facts and what you can learn from them.
Define your goals for the year ahead
What do you want to accomplish this year? That might be to finish writing your latest book or build your following. You might want to promote your back catalogue or an upcoming book release.
Set your goals for the year and then decide how you can align your blog and social media content with those goals.
Really drill down into the specifics of each goal, adding a time limit and a way to measure success. Using the example of my goal, I want to build my author Twitter following to 5,000 by March.
Once you have your goals in place, you can build a content plan for the months ahead.
Refreshing your author social media presence doesn’t have to be a chore. Yes, it takes a little time and thought but it’s also a great way to shake off the remnants of the year that’s passed and start off along a better defined path.