When you start a new year, it can often feel like you have to hit the ground running. Suddenly you’re meant to have clear goals, shiny plans, and renewed enthusiasm for all the things you …
blogging

Your Next 5 Steps After You Hit Publish on That Blog Post
You’ve taken great care to fully research your blog post and have crafted it into a polished written form. You’ve included the perfect keywords and phrases, linked to any fitting content on your website, and …

Yes, Blogging Still Works for Small and Bookish Businesses
“Does anyone still read blogs?” It’s a question I hear a lot. With everyone and their auntie using social media to talk about their personal lives, promote their business brands, and support causes close to …

What is a Bookish Business?
When you hear the phrase ‘bookish business’, your first thought will probably be a publisher, bookshop, or author. But there’s a whole community of businesses and professionals working behind the scenes to bring stories and …

Why Blog Posts Are Even More Important as Social Media Evolves
Social media moves fast. Just as you think you’ve mastered the latest algorithm, it changes again. Your carefully crafted posts are buried beneath a flood of trending content. It becomes exhausting trying to keep up, …

Why I didn’t blog in November
At the beginning of 2024, I set myself a target to blog at least twelve times over the year, averaging out at one blog post each month. While some posts have teetered over to the …

The Scary Thing about running a Business Blog
Okay, there are several scary things about setting up and maintaining a business blog. From putting your brand out there for all to see to sourcing new ideas, let’s look at why even the idea …

Enough work on your freelance books? 5 reasons to keep on blogging
It’s a scenario that many freelancers and small business owners dream about: having enough, maybe more than enough, work on your hands. You can’t or maybe don’t want to take on any more clients or …

6 ways to repurpose your blog posts
You’ve written a blog post. You’ve used the best keywords and phrases for your purposes, it speaks to your audience, and it ends with a brilliant call to action (CTA). Now what? Here are six …

One reason why I almost didn’t blog this month and three reasons why I did
We’re almost one month into the new year. February begins tomorrow. It’s around 6.30 pm and I’m only just now typing my January blog post. The reason? I caught a bug over the Christmas break. …
