When you hear the phrase ‘bookish business’, your first thought will probably be a publisher, bookshop, or author. But there’s a whole community of businesses and professionals working behind the scenes to bring stories and …
blogging
Showing: 1 - 10 of 19 Articles
Why Blog Posts Are Even More Important as Social Media Evolves
Social media moves fast. Just as you think you’ve mastered the latest algorithm, it changes again. Your carefully crafted posts are buried beneath a flood of trending content. It becomes exhausting trying to keep up, …
Why I didn’t blog in November
At the beginning of 2024, I set myself a target to blog at least twelve times over the year, averaging out at one blog post each month. While some posts have teetered over to the …
The Scary Thing about running a Business Blog
Okay, there are several scary things about setting up and maintaining a business blog. From putting your brand out there for all to see to sourcing new ideas, let’s look at why even the idea …
Enough work on your freelance books? 5 reasons to keep on blogging
It’s a scenario that many freelancers and small business owners dream about: having enough, maybe more than enough, work on your hands. You can’t or maybe don’t want to take on any more clients or …
6 ways to repurpose your blog posts
You’ve written a blog post. You’ve used the best keywords and phrases for your purposes, it speaks to your audience, and it ends with a brilliant call to action (CTA). Now what? Here are six …
One reason why I almost didn’t blog this month and three reasons why I did
We’re almost one month into the new year. February begins tomorrow. It’s around 6.30 pm and I’m only just now typing my January blog post. The reason? I caught a bug over the Christmas break. …
How to combine landing pages and blog posts to boost your business
Landing pages or blog posts? That’s often the quandary of business owners. Which type of content will do a better job at growing your business and attracting the right kind of customer? Both have their …
Landing pages vs. blog posts: Which is the best choice for your business?
Have you ever wondered whether landing pages or blog posts are the better choice for getting eyes on your business? Maybe you use both as a double online whammy but you’re not entirely sure why …
Who am I and how can I help your small business?
You’ve probably worked out already that I’m a freelance copywriter creating blog posts and web copy for small businesses, freelancers, and bookish businesses across topics ranging from self-care to consumer issues, book promotion, and careers …