One of the issues that can stop you from showing up on social media is not wanting to look like an idiot. You don’t want to embarrass yourself. You don’t want to make mistakes. You …
Business tips
Showing: 11 - 20 of 44 Articles
Why the end of January is the ideal time to check in on yourself
The title of this blog post might sound a little counter intuitive. You’re only one month into the year. Surely, you don’t need to check in on yourself or anything else at this point. Hear …
Gifting with blog posts
Yes, you read that right – gifting with blog posts. I want to explain how your blog posts can serve as customer and audience gifts. And not just Christmas gifts. These are all-year-round goodies. You …
Why November is the perfect month to carry out a Content Audit
November always seems like an in-between month to me. It’s the last full month of autumn. We’re past Halloween and all the scary marketing and costumes. The shops (and our TV screens) have already been …
5 fears that stop you from using a copywriter
As a small business owner, you can often become so head-down involved in running your business and – let’s face it – probably doing everything yourself, that it can be a tad scary to consider …
5 things to consider when they say you’re too expensive
How do you react when a prospective client says that your services are too expensive? What if they ask you to lower your prices because, in their eyes, what you’re offering isn’t worth the money? …
Should you add another string to your business bow (or to put it more simply, should you diversify)?
The massive disruption called 2020 threw so many businesses of all sizes into disarray. Some were forced to shut up shop temporarily. Others battled on with a reduced offering. Yet more came to the conclusion …
Visibility isn’t just about getting new clients
There’s a lot of guidance out there for businesses and freelancers that sells ‘visibility’ as a way to find new clients. I’ve even said so myself, and it’s true. Consistently putting the right content out …
Why I don’t do perfect social media posts (and 5 reasons why you shouldn’t either)
I don’t do perfect. In fact, I am happily imperfect. I frequently forget to engage my ‘is this appropriate?’ filter before opening my mouth. I’ve given up on ever being the ‘perfect’ weight for my …
How To Find Your Work-Work Balance
We’ve all heard the term ‘work-life balance’. For a long time, the idea of balancing your work life with your home/family/leisure/whatever life was a goal that many pursued. It’s still a valid concept, but this …