Content Planning. Thoughtful Writing.

For small businesses, freelancers, and bookish brands.

Running a business is demanding enough without second-guessing every word on your website. Often the problem is nothing to do with writing ability. You just don’t have a clear picture of:

  • what you should be saying
  • what actually matters to your audience
  • how one piece of content connects to the next

I can help you step back, find your message, and (when you need it) turn that clarity into blog posts and web copy that work hard for you and your business.

How I Can Support You

Content Planning

If your ideas feel scattered or stuck, we’ll map out the content that should exist and why, giving your blog or website a clear direction.

Blog Writing

Thoughtful, structured posts that build trust and reflect your expertise, without feeling rushed or generic.

Website Copy

Clear, confident words that explain what you do and guide visitors naturally towards the next step.

Who I Work With

I specialise in supporting:

  • Small businesses and freelancers who want their expertise reflected clearly online
  • Bookish brands, from indie bookshops to literary professionals, who need content that feels thoughtful, not corporate

As an author myself, I understand the pace and personality of the book world. And as someone who’s worked across sectors, I know how to translate complex ideas into clear language.

Why Work With Me?

You don’t just need someone who can write. You need someone who can:

  • see the bigger picture
  • shape ideas into structure
  • find the thread running through your business
  • create content that feels cohesive, not cobbled together

That’s where I’m strongest.

Get in touch

If you’re ready to take the next step or want to get clear on the type of support you need, drop me an email at fiona@fiphillipscopywriter.com