So how can I help you?
Small businesses
I’m a small business myself so I understand how time consuming and frustrating certain business tasks can be when they’re not your area of expertise. If business writing is one of those pesky tasks, I can help you with that.
I can create regular blog posts that will:
- build a bridge between you and your customers
- prove to prospective customers that you could work together
- answer your customer’s questions
- tell your story and express your values
- establish you as an authority in your field
What do you do with those blog posts once they’re on your website? That’s the other way I can help you.
I can provide a social media service, sharing your business content – such as those blog posts I mentioned – across the social media platforms that are best suited to your needs.
Just think how much more extra time you would have if I could create all of this for you.
Marketing agencies
I can provide blog posts or web articles to suit your customers’ needs, taking into account:
- their area of expertise and industry
- the intended subject matter of the piece
- keywords
- tone of voice
- target audience
I’m happy to carry out the entire research myself or to use sources that you provide.
Independent publishers
Why should you pay me to write your copy when you can write it yourself? That’s the question you’re probably asking yourself. Well, I’ll tell you.
As you already know, the publishing process is immense, involved and lengthy.
You probably have a smaller team than the ‘Big’ book publishers like HarperCollins and Penguin Random House, and however enthusiastic your team may be, however much you love your authors and their books, there’s only so far you can stretch yourselves across your publishing business.
You probably work in publishing because you love books. You may even be a writer yourself. But when you have to continually come up with new content – blog posts and social media posts, for instance – to promote your authors, build each of them a following and, let’s face it, sell books, it can all begin to take the fun out of writing.
I’m an author myself, published by an independent publisher just like you. I get it.
It may be that you’re happy to write blog posts about book covers, author news, book releases and all that exciting stuff, but what about during the quiet times between releases? I can provide blog posts that appeal to your readership and are relevant to your business but aren’t necessarily linked to the release of a novel or some other key event.
Equally, I can provide a social media service to promote your business, drive traffic to your authors’ websites, build your following and ultimately, sell your books.
Authors
Why did you become an author? I bet it wasn’t to spend hours marketing your books. That’s the problem with being an author these days.
Even if you are traditionally published by one of the Big publishers, you are still expected to:
- have an author platform and brand
- constantly promote your book(s) to your readers
- guest blog/podcast
- show up regularly on social media to talk to your readership
- build a mailing list
Where’s the time to write your books?
I’m a published author myself so I understand the dilemma that we all face as authors wanting to make our dream into a life-long career.
So how can I help?
One of the biggest drains of an author’s time is social media. Should you be on Instagram or Facebook or Twitter, or all of them? How often should you show up? What’s the right mix of ‘buy my book’ posts and retweets of other authors?
The answers to all of the above will depend on you, your books and what you feel comfortable with.
I can work with you to figure all of that out. I can provide a regular and relevant social media service for you, or I can help you to develop a social media plan that you can carry out yourself with a few time-saving tips I’ve landed on through my own book marketing experience.
Either way, I can help you claw back time to write your books, and not just Tweets and Facebook posts.
What next?
Visit my Packages page to find out how we could work together or contact me at fiona@fiphillipscopywriter.com