First things first, I’m going on holiday! *watch Fi do her little happy dance* My holiday wardrobe has been updated. I’ve dragged my teens round the shops until they gave in and agreed to buy …
Stock Photos: Where I find mine
When I started my online existence, many years ago, the only photographs I used were my own, haphazardly taken on my mobile phone or the occasional holiday shot. I’m sure I’m not alone in that. …
Release the Kraken: Content marketing with a dash of Monster
At Christmas, my husband bought me a bottle of Kraken dark spiced rum. Since then, it has sat on my shelf unopened, not because I don’t like spiced rum (I really do) but because the …
I’m a business, just like you
These days the internet is full of experts and yes, I have to admit that if I want to find out how to do something (find a recipe, train a dog, lose weight) then more …
GDPR – are you ready?
GDPR (General Data Protection Regulation) is a topic that’s been worrying a lot of small businesses over the past few months. It comes into force on 25th May this year (yes, next month) and affects …
How to be authentic in business (and why I was terrible at selling make-up)
Authenticity in business is a phrase I hear a lot these days. Whether it’s being used as a response to hard-sales and cold-calling or a method to build trust with your customers, it sounds wonderful …
Why I price by the job (not the hour)
I’m going to start off by saying that every copy and content writer is different. Some may charge by hour, by day or, like me, by job. I can only tell you what I do …
7 reasons to have a business blog
Does the thought of blogging for your business fill you with dread or, like me, are you a blogging enthusiast? I’ll admit it now, I love to blog. For years I blogged for my scriptwriting …
How and why I chose my logo
Using a logo offers a certain professionalism to any business website or materials. It channels a business’ personality, builds familiarity and trust, and hopefully makes you stand out from others in your industry. People remember …
Who is Fi Phillips?
Yes, who exactly is this woman and why does she think she can help you? This is she, or should I say ‘me’. This is probably the only image you’ll find of me on here …