Spring has sprung and Easter has been and gone. My mother would have said it was time to have a spring clean. While I’m sure my house would benefit from a whizz around with the …
Business tips
Surviving December as a freelancer
I don’t know about you, but when the first day of December arrives, I’m tired. Don’t get me wrong, I enjoy the holiday season as much as anyone else. I’m a big fan of festive …
How to combine landing pages and blog posts to boost your business
Landing pages or blog posts? That’s often the quandary of business owners. Which type of content will do a better job at growing your business and attracting the right kind of customer? Both have their …
Landing pages vs. blog posts: Which is the best choice for your business?
Have you ever wondered whether landing pages or blog posts are the better choice for getting eyes on your business? Maybe you use both as a double online whammy but you’re not entirely sure why …
6 ways to keep your business blog fresh and engaging
One factor that prevents many business owners from starting or consistently posting to their blog is a lack of inspiration. Beyond introducing your business, what will you write about every week or month? How will …
3 fears that get in the way of your business blog
There are so many brilliant reasons to have a business blog. It can open a conversation with your clients, attract the attention of new leads, demonstrate that you know your stuff, and perfectly express the …
Worried about making a fool of yourself on social media? Here are 3 things to consider
One of the issues that can stop you from showing up on social media is not wanting to look like an idiot. You don’t want to embarrass yourself. You don’t want to make mistakes. You …
Why the end of January is the ideal time to check in on yourself
The title of this blog post might sound a little counter intuitive. You’re only one month into the year. Surely, you don’t need to check in on yourself or anything else at this point. Hear …
Gifting with blog posts
Yes, you read that right – gifting with blog posts. I want to explain how your blog posts can serve as customer and audience gifts. And not just Christmas gifts. These are all-year-round goodies. You …
Why November is the perfect month to carry out a Content Audit
November always seems like an in-between month to me. It’s the last full month of autumn. We’re past Halloween and all the scary marketing and costumes. The shops (and our TV screens) have already been …