Good content doesn’t start with a blank page. It starts with clarity.
Most businesses don’t struggle because they can’t write. They struggle because they’re not sure:
- what they should be saying
- what matters most
- how everything fits together
That’s where I come in.
I help small businesses, freelancers, and bookish brands shape their content by helping them decide what to create, why it matters, and how it builds trust over time.
Sometimes that means developing a clear content plan.
Sometimes it means writing thoughtful blog posts within an agreed direction.
Sometimes it’s a lighter nudge to get you unstuck.
Here’s how we can work together.
Content Planning
For when you need direction, not more content.
If your blog or content feels scattered, inconsistent, or permanently on the to-do list, this is a chance to step back and look at the bigger picture.
Content Planning is a one-off strategic project designed to give your content structure and purpose.
What we’ll work through:
- what the purpose of your content is right now
- who it’s speaking to
- 3–5 core themes to guide your ideas
- what should exist and in what order
What’s included:
- one focused planning call
- practical content plan (typically 6 to 12 posts)
- clear purpose for each piece
- written document you can confidently use
This is about decision-making and structure, not just generating ideas.
£350 (one-off)
Content Planning and Ongoing Writing
For when you want thoughtful content and the writing done for you.
If you’d like both direction and delivery, this option combines planning with consistent blog writing.
We’ll establish a clear direction, then create content that fits into a coherent whole, adapting gently as your business evolves.
Every post is written with purpose, not simply to keep your blog alive.
All writing packages include:
- topic planning within an agreed direction
- research
- 1,000-word blog posts
- one round of edits per post
- a short check-in call
Packages:
Steady Presence – £175 per month
1 post per month
For businesses who want thoughtful, consistent content without overwhelm.
Build and Deepen – £320 per month
2 posts per month
For businesses ready to build trust and visibility more intentionally.
Consistent and Visible – £600 per month
4 posts per month
For brands who want regular, structured content that reflects their expertise.
Content Planning (Lite)
A starting point, if you’re not ready for a full plan.
If you need a gentle push rather than a full strategic project, this one-off option provides tailored direction without long-term commitment.
What’s included:
- 5–7 tailored content ideas
- Brief notes on what each piece could explore
This doesn’t include sequencing or long-term structure.
If you’re looking for a bigger-picture roadmap, the full Content Planning service will be a better fit.
£75 (one-off)
Why this approach works
When your content has structure:
- you stop second-guessing every idea
- you’re not reinventing the wheel each month
- your audience begins to see your thinking and personality, not just your services
- your blog becomes part of your positioning, not an afterthought
Ready to talk it through?
If you’re unsure which option makes sense, get in touch and tell me where things feel stuck. We’ll work out the next step together.