When you run your own business, you’re constantly switching roles, from marketing to admin to service delivery, and back again. Content creation often gets squeezed into whatever time is left, which means it can feel rushed, reactive, and disconnected from the bigger picture of your brand’s message.
That’s where I can help.
Not just by writing the words, but by helping you decide what should exist in the first place.
How I Can Support You
Content Planning
If your blog or website feels scattered, we can step back and look at the whole. Together, we’ll clarify:
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what your content is meant to achieve
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who it needs to speak to
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which themes are worth developing
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how your blog and website can support each other
Instead of guessing what to publish next, you’ll have a clear direction.
Blog Posts
Once there’s structure, I can create thoughtful blog posts that:
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answer the questions your clients are already asking
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demonstrate your expertise in a natural way
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reflect your values and approach
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build trust over time
No filler content, just purposeful blog posts.
Website Copy
Your website should feel coherent, not cobbled together. I can write web copy that:
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clearly explains what you do and who it’s for
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builds confidence in your services
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guides visitors naturally from curiosity to enquiry
From your homepage to your service pages, each section will work as part of a whole, not in isolation.
Why Work With Me?
I understand small businesses
As a business owner myself, I know how easy it is for content to slip down the list. I also know how powerful it can be when it’s done properly.
I think beyond individual pieces
I don’t just write what’s requested. I look at how everything connects: how a blog post supports a service page, and how your About page reinforces your positioning.
I aim to make your content workload feel lighter
You shouldn’t feel dread every time you think about updating your website. With structure in place, content becomes manageable.
Let’s Make It Clearer
If your content feels stuck, inconsistent, or more complicated than it should, get in touch. Contact me at fiona@fiphillipscopywriter.com to find out how I can help you.
I have worked with Fiona for over 3 years, during which she has provided our online job board, JobLookup, with blog articles that are aimed at both job seekers and employers. Her thoughtful approach and clear, easy-to-read style have consistently resulted in high-quality content, always delivered on time.
In addition to her excellent writing, Fiona is proactive in suggesting content ideas, which has been incredibly valuable to us. Whether working with minimal direction or following a detailed brief, she produces informative and relevant content every time.
Reliable, professional, and a pleasure to work with, I wouldn’t hesitate to recommend Fiona for any of your content needs.