When I decided to work as a freelance copy and content writer, it felt like the proverbial penny had slipped into the perfect slot. I had the skills, I had the experience and I knew …
Business tips
How to ease back into work after the summer break
Today marks the end of the second week of my teens being back at high school. Although I loved having them around over the summer holidays, their noisy *cough* enthusiastic presence over the break did …
Even a freelancer needs a break – the importance of taking a holiday
First things first, I’m going on holiday! *watch Fi do her little happy dance* My holiday wardrobe has been updated. I’ve dragged my teens round the shops until they gave in and agreed to buy …
Stock Photos: Where I find mine
When I started my online existence, many years ago, the only photographs I used were my own, haphazardly taken on my mobile phone or the occasional holiday shot. I’m sure I’m not alone in that. …
Release the Kraken: Content marketing with a dash of Monster
At Christmas, my husband bought me a bottle of Kraken dark spiced rum. Since then, it has sat on my shelf unopened, not because I don’t like spiced rum (I really do) but because the …
I’m a business, just like you
These days the internet is full of experts and yes, I have to admit that if I want to find out how to do something (find a recipe, train a dog, lose weight) then more …
GDPR – are you ready?
GDPR (General Data Protection Regulation) is a topic that’s been worrying a lot of small businesses over the past few months. It comes into force on 25th May this year (yes, next month) and affects …
How to be authentic in business (and why I was terrible at selling make-up)
Authenticity in business is a phrase I hear a lot these days. Whether it’s being used as a response to hard-sales and cold-calling or a method to build trust with your customers, it sounds wonderful …
7 reasons to have a business blog
Does the thought of blogging for your business fill you with dread or, like me, are you a blogging enthusiast? I’ll admit it now, I love to blog. For years I blogged for my scriptwriting …
How and why I chose my logo
Using a logo offers a certain professionalism to any business website or materials. It channels a business’ personality, builds familiarity and trust, and hopefully makes you stand out from others in your industry. People remember …