It happens to the best of us. Life, work, and everything in between can push blogging to the bottom of the list. Maybe you’ve been busy with clients, creative projects, or simply keeping your business ticking over. Before you know it, several months have slipped by and your blog has gathered dust.
The good news? Your business blog isn’t beyond recovery. It just needs a little tender loving care. It’s never too late to climb back on the blogging wagon.
Here are five gentle steps to help you ease back into a blogging routine that works for you and your business.
Step 1: Recognise why you took a break
Before you start writing again, take a moment to think about why you stopped. Was it because you didn’t have the time to write blog posts? Were you unsure what to write about? Or did you simply need a rest from it all?
Understanding your reason will help you move forward without guilt. Maybe the pause in your blogging routine was necessary. Perhaps you needed space to focus on other priorities. Recognising that can help you start afresh with a greater understanding of your own boundaries and needs.
Step 2: Reconnect with your purpose
Once you’ve acknowledged why you took a break, remind yourself why you wanted to blog in the first place.
For many small and bookish businesses, blogging goes beyond promotion and visibility. It’s about connection. It’s a space to share your knowledge, personality, and values with the people who care about what you do.
Start by asking:
- Who am I writing for?
- What do I want them to feel or learn?
- How can my words help them?
Reconnecting with the who, what, and how can help you rediscover your blogging purpose and motivation.
Step 3: Start small
Don’t pressure yourself to write a dozen posts or build a full content calendar right away. Begin with one simple piece.
It might be:
- a short “I’m back” post explaining what’s changed or what you’ve learned
- a reflection on your business or creative journey
- or a fresh take on a topic you’ve written about before
The aim is progress, not perfection. Once you’ve written one post, you’ll remember why you enjoyed blogging in the first place.
Step 4: Make a simple plan
When you’re ready, create a flexible and realistic plan. You don’t need to post weekly or even fortnightly. Consistency matters more than frequency. Maybe once a month is more doable.
Write down three or four blog ideas that genuinely interest you or your readers. For example:
- Common questions clients ask.
- Seasonal topics in your industry.
- Behind-the-scenes insights into how you work.
A simple plan can help you get back into a regular blogging schedule without overwhelming you.
Step 5: Make life easier for yourself
Blogging doesn’t have to feel like a chore. There are plenty of ways to make it simpler and more sustainable. You could:
- repurpose your social media content into blog posts or the vice versa
- note down any ideas you have for blog posts straightaway and before you forget them
- group blog post ideas into themes that you could focus on for a month at a time
- use outlines or templates to speed things up
The key here is to help yourself maintain a blogging habit by putting easy to follow routines in place.
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There’s no shame in falling off the blogging wagon. Life has a habit of throwing all of us off course. When you’re ready to start again, don’t beat yourself up over taking that break. Work out why you stopped blogging, start with just one post, and then make life easier for yourself by creating a plan and putting a blogging system in place. In no time at all, you’ll be happily in control of your blog and seeing the benefits.
And if you feel you need help writing those blog posts, get in touch. As a freelance copywriter, I help small and bookish businesses keep their blogs active, authentic, and interesting. Whether you’d like a full blog package or just a few posts to get you back into the rhythm, I can take care of the words so you can focus on running your business.