When December rolls around each year, probably the last thing on your mind as a business owner is the type of content you want to put out during the next twelve months. Instead, you’re focussed on preparing your business for the festive holiday shutdown, chasing unpaid invoices, or fulfilling last minute orders for your goods or services. Who has the time to plan blog and social media posts for next year?
But December really can be an ideal month to assess how you want to communicate with your audience in the year to come. And if you need a little help with that, a freelance copywriter can create a content plan for you, and maybe even write that content too.
Still not convinced? Here’s why reaching out to a freelance copywriter in December could be a game changer for your business in the year ahead.
1. The festive season surge of creative energy
How can you not be inspired at this time of year? The colours, the sparkle, the music, the festive food, the shop window displays: Life is just so much more, well, ‘more’ in December. And that festive atmosphere can spark a surge of creative energy. This newfound inspiration can lead to fresh ideas about the content you want to create in the upcoming year and the direction you want your business to take.
Collaborate with a freelance copywriter to channel that creativity into a content strategy for the following year.
2. You have a whole year to look back over
December is an ideal time to reflect on the past year and assess what went well, what could have been improved, and what you definitely don’t want to repeat. Which blog posts, videos, newsletters, and social media posts performed the best? What kind of content led to the most interaction and converted to sales? Which platform brings the most attention to your business?
With a freelance copywriter on board, you can get a fresh pair of eyes on your content year and take the lessons you’ve learned to create an even better content plan.
3. Setting a fresh tone
How has your business changed over the last year? Have you decided to offer a new service, added extra products to your shop, dropped a niche, or created a new look for your website? Do you want to appeal to a new or extended audience in the new year?
A freelance copywriter can help you redefine your brand’s voice, update your messaging, and create a fresh strategy that resonates with your audience in the new year.
4. Content calendar preparation
Planning your content calendar in advance can save you time, ensure consistency, and guarantee you’ll hit the new year running.
A freelance copywriter can work with you to map out a year’s worth of content, including blog posts, social media updates, newsletters, and more, tailored to your business needs and marketing goals.
5. End-of-year financial review
Many businesses review their financial figures and set budgets for the new year in December. Why not factor in the cost of content creation now?
Speak to a freelance copywriter in December to get a quote for how much it would cost to create your content for the next year or just the first quarter. You could even discuss creating a retainer agreement with them to make sure you have consistent content for as long as you need.
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December offers a unique opportunity to get a head start on your content strategy for the year ahead. By contacting a freelance copywriter now, you can harness the creative energy of the holiday season, learn from the year that’s almost over, and make sure your business is ready to shine in the new year. Don’t wait until January to kickstart your content creation. Drop me an email today at fiona@fiphillipscopywriter.com
