We’re almost one month into the new year. February begins tomorrow. It’s around 6.30 pm and I’m only just now typing my January blog post. The reason? I caught a bug over the Christmas break. My whole family did. It was one of those energy-zapping bugs that strips away sensible thinking and makes you want to curl up in a ball in a comfy corner.

One month later and I’m still feeling the effects. I’m exhausted, overwhelmed, and lacking in inspiration. The easiest thing in the world would have been to give up on the blogging front and leave it until February. But I didn’t. Here are the three reasons why.


The key to having an effective business blog is consistency. Your audience knows how often to look out for your blog posts (and hopefully looks forward to them). Blogging consistency leads to consistency in posting to social media too. And of course, Google and co love consistency. It shows that your website is still in use, which in turn demonstrates that your business is still open.

Consistency can be difficult to maintain but it’s worth it in the long run.

To be a good example

If you follow my blog posts and read my social media content, you’ll know that I talk a lot about the importance of a business blog. However, if I can’t maintain my own business blog, what kind of example am I to my audience? How trustworthy a voice am I if all I’m spouting is, ‘do as I say and not as I do’?

To kickstart my 2024 blogging habit

The final reason that I’m writing this blog post is to just get started, no matter how imperfect this post may be. Striving for perfection can often stop people in their tracks. Recognising that we don’t have to ‘do’ perfect means we can relax and just get on with creating content that our audience will enjoy, be entertained by, and perhaps find some inspiration in.

By writing this last minute blog post, I know that it’ll be easier to blog and talk on social media next month.


Consistent, effective blogging is rarely easy. It takes thought, time, and effort. On a good day, you’ll be full of inspiration and energy. On not so good days, you might have no idea what to say and feel like giving up on your blog. That’s where working with a copywriter like me can come in handy. Together, we can source the right ideas for your audience and make sure your blog is working hard for you and your business.

If you need help with creating blog posts for your business, drop me an email at fiona@fiphillipscopywriter.com.

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