Have you ever wondered whether landing pages or blog posts are the better choice for getting eyes on your business? Maybe you use both as a double online whammy but you’re not entirely sure why …
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Showing: 1 - 10 of 11 Articles
Who am I and how can I help your small business?
You’ve probably worked out already that I’m a freelance copywriter creating blog posts and web articles for businesses, across topics ranging from self-care to consumer issues, to careers and recruitment. As a small business owner …
6 ways to keep your business blog fresh and engaging
One factor that prevents many business owners from starting or consistently posting to their blog is a lack of inspiration. Beyond introducing your business, what will you write about every week or month? How will …
What you’ll have to give up to work with me (in a good way)
I write blog posts for businesses. There’s more to it but that’s me and my copywriting business in a nutshell. If you hire me to write your business blog posts, here’s what you won’t have …
Looking back over 2022
The year is almost at an end. Before I close down for the festive break, I wanted to take a moment to look back over 2022. Like many people, 2022 has been a year of …
3 fears that get in the way of your business blog
There are so many brilliant reasons to have a business blog. It can open a conversation with your clients, attract the attention of new leads, demonstrate that you know your stuff, and perfectly express the …
The 3 building blocks of a business blog
No, I’m not talking about whether to use WordPress or Squarespace (or some other website builder). I’m not talking about website templates or widgets either. What I am talking about are the three factors that …
Gifting with blog posts
Yes, you read that right – gifting with blog posts. I want to explain how your blog posts can serve as customer and audience gifts. And not just Christmas gifts. These are all-year-round goodies. You …
5 fears that stop you from using a copywriter
As a small business owner, you can often become so head-down involved in running your business and – let’s face it – probably doing everything yourself, that it can be a tad scary to consider …
Visibility isn’t just about getting new clients
There’s a lot of guidance out there for businesses and freelancers that sells ‘visibility’ as a way to find new clients. I’ve even said so myself, and it’s true. Consistently putting the right content out …