The massive disruption called 2020 threw so many businesses of all sizes into disarray. Some were forced to shut up shop temporarily. Others battled on with a reduced offering. Yet more came to the conclusion …
Visibility isn’t just about getting new clients
There’s a lot of guidance out there for businesses and freelancers that sells ‘visibility’ as a way to find new clients. I’ve even said so myself, and it’s true. Consistently putting the right content out …
What you can expect from Fi Phillips Copywriter in 2021
Like many self employed people during the 2020 lockdown, I decided that I would diversify my business and try my hand at something new for ‘someone’ new. I could offer a social media consulation service, …
Why I don’t do perfect social media posts (and 5 reasons why you shouldn’t either)
I don’t do perfect. In fact, I am happily imperfect. I frequently forget to engage my ‘is this appropriate?’ filter before opening my mouth. I’ve given up on ever being the ‘perfect’ weight for my …
How To Find Your Work-Work Balance
We’ve all heard the term ‘work-life balance’. For a long time, the idea of balancing your work life with your home/family/leisure/whatever life was a goal that many pursued. It’s still a valid concept, but this …
Who to follow on social media as a business
Whether you’re a sole trader or a business owner with employees, knowing who to follow on social media can be a bit of a puzzle. Do you follow your customers, or your competition, or your …
Looking back over 2020
Wow, that was the year that, well, wasn’t really. Most of us set out with an idea of our goals for the year or at least a rough sketch of how 2020 would pan out. I …
How to keep learning as a business owner: 5 more ways
Making time to learn new things or refresh your existing skills can often come way near the bottom of your to-do-list when you have a business to run. Perhaps it isn’t on your to-do-list at …
How your business can move out of lockdown limbo
When the COVID-19 pandemic lockdown shut up the UK shop back in March, most businesses were affected. I’d even go so far as to say that all businesses were affected because even if you work …
More reasons to have a business blog
Back when I started this website, one of my first posts was 7 reasons to have a business blog. It talked about why you might not want to have a blog… I’m not a writer. …