Social media – and being active there – can become one of the biggest drains on an author’s day. It can turn into a relentless monster that devours your time, destroys your confidence, and distracts …
5 fears that stop you from using a copywriter
As a small business owner, you can often become so head-down involved in running your business and – let’s face it – probably doing everything yourself, that it can be a tad scary to consider …
Community vs. Audience: The differences and how both can serve Authors
The concepts of community and audience can be difficult to separate, and this vague similarity may cause confusion for any type of business or brand, including authors. Both words describe people who are interested in …
My Top 5 Freelance Community Stars
As a work from home freelancer – just me working on my own – it can get a tad lonely. Don’t get me wrong. I’m incredibly lucky to have a remote worker husband and a …
3 Thoughts getting in the way of your Author Social Media Presence
Sometimes, it isn’t the process of writing and posting to social media that scuppers your author presence; it’s the voice in your head that chips away at your confidence and stops you from even trying. …
5 things to consider when they say you’re too expensive
How do you react when a prospective client says that your services are too expensive? What if they ask you to lower your prices because, in their eyes, what you’re offering isn’t worth the money? …
Authors: 3 things to consider when adapting content to different social media platforms
One of the easiest mistakes that you can make when posting the same piece of content across different social media platforms is to just copy the post, word for word. You may be trying to …
Should you add another string to your business bow (or to put it more simply, should you diversify)?
The massive disruption called 2020 threw so many businesses of all sizes into disarray. Some were forced to shut up shop temporarily. Others battled on with a reduced offering. Yet more came to the conclusion …
How Authors can find out where their Readers are online
The key rule of marketing to your readers online is to go where they go. There’s no sense in harping on about the merits of your books, if no one is listening. Or if the …
Visibility isn’t just about getting new clients
There’s a lot of guidance out there for businesses and freelancers that sells ‘visibility’ as a way to find new clients. I’ve even said so myself, and it’s true. Consistently putting the right content out …