One factor that prevents many business owners from starting or consistently posting to their blog is a lack of inspiration. Beyond introducing your business, what will you write about every week or month? How will …
social media
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The gift of no
Social media can be an incredibly helpful tool when you want to build a brand, whether that’s as an author or a business. It can increase the number of people who have eyes on what …
My thoughts on Twitter and 3 steps you can take to protect your online presence
By now, if you’re on social media, you know all about the drama on Twitter. Elon Musk’s (eventual) purchase of the social media platform kicked off all kinds of worry, fear, and outrage. What if …
Worried about making a fool of yourself on social media? Here are 3 things to consider
One of the issues that can stop you from showing up on social media is not wanting to look like an idiot. You don’t want to embarrass yourself. You don’t want to make mistakes. You …
Should you add another string to your business bow (or to put it more simply, should you diversify)?
The massive disruption called 2020 threw so many businesses of all sizes into disarray. Some were forced to shut up shop temporarily. Others battled on with a reduced offering. Yet more came to the conclusion …
Visibility isn’t just about getting new clients
There’s a lot of guidance out there for businesses and freelancers that sells ‘visibility’ as a way to find new clients. I’ve even said so myself, and it’s true. Consistently putting the right content out …
What you can expect from Fi Phillips Copywriter in 2021
Like many self employed people during the 2020 lockdown, I decided that I would diversify my business and try my hand at something new for ‘someone’ new. I could offer a social media consulation service, …
Why I don’t do perfect social media posts (and 5 reasons why you shouldn’t either)
I don’t do perfect. In fact, I am happily imperfect. I frequently forget to engage my ‘is this appropriate?’ filter before opening my mouth. I’ve given up on ever being the ‘perfect’ weight for my …
Who to follow on social media as a business
Whether you’re a sole trader or a business owner with employees, knowing who to follow on social media can be a bit of a puzzle. Do you follow your customers, or your competition, or your …
Top 3 social media channels for your business
So what are the top 3 social media channels for your business? I mean, is it better to use Facebook, or LinkedIn, or Twitter? How about Pinterest? Or one of the new channels like Webtalk? You’re told …