As authors trying to use social media effectively, one of the biggest factors you strive for is engagement. You want the people who view your social media posts to respond in some way. That might …
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Worried about making a fool of yourself on social media? Here are 3 things to consider
One of the issues that can stop you from showing up on social media is not wanting to look like an idiot. You don’t want to embarrass yourself. You don’t want to make mistakes. You …
How to spring clean your author social media presence
It’s spring! Okay, so I’m still wearing a big cardigan and the central heating is ticking away, but March marks the beginning of the new season. There are buds on the trees, the birds are getting randy, and the lawn-mower is on my husband’s mind. There’s no avoiding the fact that my house needs a refresh and a good spring clean. So too does my author social media presence.
Author social media posts: 5 reasons to share what you love
One of the niggles I hear from authors time and time again is figuring out what to post on social media. Beyond promoting books and mailing lists, authors can sometimes struggle to work out what …
5 tools I use to create author social media graphics
The process of creating social media graphics is all about balance. On one side of the scales, your social media graphic should: be attractive to the right audience so that it will grab their attention …
5 ways that an author lead magnet is a gift
Offering a lead magnet in return for a subscriber’s email address and permission to drop into their inbox on a regular basis has become a well-used tool for many businesses. It can work just as …
The ideal time for Authors to look back and ahead
This time of the year – the end of November heading into the beginning of December – always seems to me to be a lull in the holiday storm. Halloween and Bonfire Night are out …
How Authors can tame the Social Media Monster
Social media – and being active there – can become one of the biggest drains on an author’s day. It can turn into a relentless monster that devours your time, destroys your confidence, and distracts …
Community vs. Audience: The differences and how both can serve Authors
The concepts of community and audience can be difficult to separate, and this vague similarity may cause confusion for any type of business or brand, including authors. Both words describe people who are interested in …
3 Thoughts getting in the way of your Author Social Media Presence
Sometimes, it isn’t the process of writing and posting to social media that scuppers your author presence; it’s the voice in your head that chips away at your confidence and stops you from even trying. …