At the beginning of 2024, I set myself a target to blog at least twelve times over the year, averaging out at one blog post each month. While some posts have teetered over to the …
small business
Enough work on your freelance books? 5 reasons to keep on blogging
It’s a scenario that many freelancers and small business owners dream about: having enough, maybe more than enough, work on your hands. You can’t or maybe don’t want to take on any more clients or …
The importance of ‘doing you’
In a world where you can use AI to create all your content – be that blog articles, social media posts, or emails – and almost everything has been written about by someone else, how …
Surviving December as a freelancer
I don’t know about you, but when the first day of December arrives, I’m tired. Don’t get me wrong, I enjoy the holiday season as much as anyone else. I’m a big fan of festive …
Top 6 copywriting mistakes small business owners make (and how to avoid them)
As a small business owner, you know how important it is to write effective copy for your website, social media, and email marketing. You want to attract, engage, and convert your ideal customers with your …