“Does anyone still read blogs?” It’s a question I hear a lot. With everyone and their auntie using social media to talk about their personal lives, promote their business brands, and support causes close to …
small business
Showing: 1 - 9 of 9 Articles
What Is It Like to Work with a Freelance Copywriter?
Hiring a freelance copywriter can feel like a scary step, especially if you’ve never worked with one before. You’re not sure what to expect or how the process works. You worry that an outsider just …
4 Recommended Reads for Freelancers and Small Business Owners
One of the best things about being part of the freelance and small business community is the enormous generosity of knowledge provided by them. Whether you’re just starting out or have years of experience under …
Why Blog Posts Are Even More Important as Social Media Evolves
Social media moves fast. Just as you think you’ve mastered the latest algorithm, it changes again. Your carefully crafted posts are buried beneath a flood of trending content. It becomes exhausting trying to keep up, …
Why I didn’t blog in November
At the beginning of 2024, I set myself a target to blog at least twelve times over the year, averaging out at one blog post each month. While some posts have teetered over to the …
Enough work on your freelance books? 5 reasons to keep on blogging
It’s a scenario that many freelancers and small business owners dream about: having enough, maybe more than enough, work on your hands. You can’t or maybe don’t want to take on any more clients or …
The importance of ‘doing you’
In a world where you can use AI to create all your content – be that blog articles, social media posts, or emails – and almost everything has been written about by someone else, how …
Surviving December as a freelancer
I don’t know about you, but when the first day of December arrives, I’m tired. Don’t get me wrong, I enjoy the holiday season as much as anyone else. I’m a big fan of festive …
Top 6 copywriting mistakes small business owners make (and how to avoid them)
As a small business owner, you know how important it is to write effective copy for your website, social media, and email marketing. You want to attract, engage, and convert your ideal customers with your …