The year is almost at an end. Before I close down for the festive break, I wanted to take a moment to look back over 2022. Like many people, 2022 has been a year of …
blogging
3 fears that get in the way of your business blog
There are so many brilliant reasons to have a business blog. It can open a conversation with your clients, attract the attention of new leads, demonstrate that you know your stuff, and perfectly express the …
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The 3 building blocks of a business blog
No, I’m not talking about whether to use WordPress or Squarespace (or some other website builder). I’m not talking about website templates or widgets either. What I am talking about are the three factors that …
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Gifting with blog posts
Yes, you read that right – gifting with blog posts. I want to explain how your blog posts can serve as customer and audience gifts. And not just Christmas gifts. These are all-year-round goodies. You …
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5 fears that stop you from using a copywriter
As a small business owner, you can often become so head-down involved in running your business and – let’s face it – probably doing everything yourself, that it can be a tad scary to consider …
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Visibility isn’t just about getting new clients
There’s a lot of guidance out there for businesses and freelancers that sells ‘visibility’ as a way to find new clients. I’ve even said so myself, and it’s true. Consistently putting the right content out …
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More reasons to have a business blog
Back when I started this website, one of my first posts was 7 reasons to have a business blog. It talked about why you might not want to have a blog… I’m not a writer. …