It’s a scenario that many freelancers and small business owners dream about: having enough, maybe more than enough, work on your hands. You can’t or maybe don’t want to take on any more clients or …
Business tips
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6 ways to repurpose your blog posts
You’ve written a blog post. You’ve used the best keywords and phrases for your purposes, it speaks to your audience, and it ends with a brilliant call to action (CTA). Now what? Here are six …
The importance of ‘doing you’
In a world where you can use AI to create all your content – be that blog articles, social media posts, or emails – and almost everything has been written about by someone else, how …
Why would you use a human copywriter (like me) instead of AI? Here are 4 no-nonsense reasons.
Be honest. Have you considered using an AI like Chat GPT or Bing to write your blog posts, website content, or emails? Even if it was just a passing, niggling thought? Don’t worry. I’m not …
6 ways to spring clean you and your business
Spring has sprung and Easter has been and gone. My mother would have said it was time to have a spring clean. While I’m sure my house would benefit from a whizz around with the …
Surviving December as a freelancer
I don’t know about you, but when the first day of December arrives, I’m tired. Don’t get me wrong, I enjoy the holiday season as much as anyone else. I’m a big fan of festive …
How to combine landing pages and blog posts to boost your business
Landing pages or blog posts? That’s often the quandary of business owners. Which type of content will do a better job at growing your business and attracting the right kind of customer? Both have their …
Landing pages vs. blog posts: Which is the best choice for your business?
Have you ever wondered whether landing pages or blog posts are the better choice for getting eyes on your business? Maybe you use both as a double online whammy but you’re not entirely sure why …
6 ways to keep your business blog fresh and engaging
One factor that prevents many business owners from starting or consistently posting to their blog is a lack of inspiration. Beyond introducing your business, what will you write about every week or month? How will …
3 fears that get in the way of your business blog
There are so many brilliant reasons to have a business blog. It can open a conversation with your clients, attract the attention of new leads, demonstrate that you know your stuff, and perfectly express the …