Hiring a freelance copywriter can feel like a scary step, especially if you’ve never worked with one before. You’re not sure what to expect or how the process works. You worry that an outsider just won’t get your business and it’ll all be a waste of your time and money.
I get it. Handing over something as personal as your business words can turn the most confident business owner into an anxious wreck. But working with a copywriter is far simpler and more collaborative than you might think.
Here’s what it’s like to work with me.
Getting To Know You
It all starts with a relaxed conversation. Just you and me with no pressure or expectations. This is your chance to tell me about your business, your goals, and your audience.
Whether you’re an independent bookshop trying to bring more readers through the door, or a small business owner who’s tired of staring at a blank blog post, this is where I listen. By the end of that first chat, you’ll have more clarity about what you need and a better idea of whether I’m the right person to help.
Research and Discovery
Once we’ve decided to work together, I’ll begin to learn about your world. This means researching your business, your industry, your competitors, and your audience.
For bookish businesses, I already understand the quirks of publishing, book launches, and reader communities because I’m a fantasy author myself. For small businesses, it means I put my quick-research skills to work, getting to grips with your sector and finding the right words to connect with your customers.
I’m not just a copywriter. I’m a small business too. I know what it feels like to juggle everything, to keep one eye on the budget, and to wish there were more hours in the day. That perspective shapes how I work with you too.
Writing and Collaboration
This is where the magic happens. I take what I’ve learned about your business, your voice, and your audience to write your business words. If you’ve asked for blog posts, I’ll create them in a way that shows off your expertise and makes you visible in search engines. If it’s website copy, I’ll create pages that sound like you and speak to your ideal audience.
Once I’ve finished, it’s over to you. You review the draft, tell me what feels right and what needs tweaking, and I’ll make the changes. It’s a partnership. I bring the writing skills, and you bring all that knowledge of your business and industry.
By the time we’ve finished, the words will feel natural, sound like the voice of your business, and be ready to use.
The Finished Piece
This is the best part. If you hire me to write for your business, you’ll receive blog posts and web copy that:
- take away the stress of staring at a blank page
- give you confidence that your online presence reflects your business
- boost your online visibility, whether reaching out to new customers or serving your existing audience
You won’t just end up with words on a page. You’ll save the time it would have taken to research and write your business copy and have the peace of mind of knowing that your online presence is polished and done for you.
So What’s It Really Like?
Working with me is straightforward, collaborative, and human. I’m a one-woman business so I’m the person you’ll speak to and deal with every time. There are no gatekeepers to get in the way. I do my best to reply to emails the same day I receive them, although never on a weekend or evening. You won’t be left wondering what’s going on and you’ll always have a say in how your business is represented in the copy I write for you.
If you’ve been thinking about hiring a freelance copywriter, I hope this has given you a clearer picture of how the process works. And if you’re ready to see what professional copy can do for your small or bookish business, let’s have that first chat.
Drop me an email at fiona@fiphillipscopywriter.com with some details of how I can help.
