You’ve probably worked out already that I’m a freelance copywriter creating blog posts and landing pages for businesses, across topics ranging from self-care to consumer issues, to careers and recruitment.
As a small business owner keen to connect with your audience, we may well be a great fit professionally, so what’s holding you back from working with me? It might be that:
- you think an outsider won’t understand your business
- you think that you should be able to do it all yourself
- you’re not sure what you need so you don’t know what to ask for
Or it might be that you don’t really know me and how I can help you.
In this blog post, I want to put that right by introducing myself, the services I offer, the way I work with clients, and yes, how I can help you and your business. So let’s get started with an introduction.
Who am I and what do I know?
My name is Fi Phillips. I’m a freelance copywriter and author living in North Wales with my family and a hound called Bailey.
How am I qualified to offer a blog and landing page writing service to small business owners like you?
First off, I’m a small business owner too. I adhere to all the rules and guidelines that any business has to follow. There’s the tax return, the website upkeep, marketing, data processing regulations, and all the other ingredients of running a business. This means that I understand the challenge of doing it all.
Second, I’ve been blogging for 12 years, as an author, playwright, and copywriter. I understand what makes for an effective blog post and how that blog post should work with the rest of your content and online presence. I also maintain my two websites (as an author and as a copywriter), including creating landing pages.
Third, I’m a bit of a wordie, with a literature degree, two published novels, and a script writing business that I ran for two decades under my belt. Writing is a passion.
And if you want to find out more about me personally, read Who is Fi Phillips?
What services do I offer?
I write blog posts and landing pages for sole traders/freelancers (there’s just you in this business), small businesses (under 50 staff), and medium businesses (50 to 249 staff). I save you the time and effort involved in thinking up topics to write about, diving down research rabbit holes, and writing the content yourself.
Over the years, I’ve written for clients and myself on a wide variety of topics:
- careers and recruitment
- consumer issues
- employment law and best practice
- health and safety
- investment trading
- legal topics for a non-legal audience
- life as an author
- product reviews and comparisons
- self employment and freelancing
- social media
- theatre production
I’m a dab hand at speedy and in-depth research so even if I’m not an expert in your industry or field now, I’m a quick and enthusiastic learner.
Why do I only write blog posts and landing pages for clients? Well, after 12 years of writing blog posts and maintaining my websites as an author, scriptwriter, and copywriter, these are the content forms that I enjoy creating the most and that I’m best at. By creating blog posts and landing pages, I can provide my best service to businesses like you.
When it comes to pricing, I can provide two options. The first is a price that is individual to you and your content. The second option is to take advantage of one of my blogging packages.
We’re in this together
‘Fi Phillips Copywriter’ is a one-woman business. There’s just me. What that means for my clients is that the conversation between us is straightforward and unguarded. If you hire me to write your content, I’m the person you’ll speak to and deal with every time. There’s no gatekeepers or bureaucracy to get in the way. There’s just two business people (us) having a good chinwag.
When I work with a client, I don’t simply write blog posts and landing pages for them. Well, I can just do that if you want nothing more, but I can also:
- create a blogging strategy, looking at the range of blog post topics overall – not just one at a time – and how they might work together to suit your needs
- discuss what results you want to see from your blog posts and landing pages
- create a content plan for the next month or so
- keep an eye/ear out for trends and news that affect your business and audience so I can suggest related topics
So how do I get to know you and your business well enough to deliver any or all of the above?
My getting to know you process
If you look through my website, you’ll notice that there’s something missing – sales links. You can’t buy directly from my website. This is because I don’t want a customer to automatically buy from me without chatting to me first. During that chat, I’ll try to develop a real understanding of your needs. To begin, I’ll ask a few basic questions, like:
- How would you like to communicate with me? Email, phone, or video call?
- Tell me about your business. What do you love about it?
- Who is the audience for your content? Who do you want to reach?
- Do you have a blog already or is this a new development for your business?
This first conversation is all about getting to know each other.
The next stage is to discuss your budget. Why at this stage and not earlier? Well, once I have an understanding of your needs, I can suggest what I can offer to meet your budget.
Get in touch
I hope this blog post has helped you to better understand who I am and how I can help your small business. If all of this sounds good, get in touch for a chat. Drop me an email and let’s talk.
P.S. You can get a taste of my writing in my portfolio.
P.P.S. If you’re still not convinced about the value of blogging, here are 7 reasons to have a business blog.