In a world where you can use AI to create all your content – be that blog articles, social media posts, or emails – and almost everything has been written about by someone else, how …
Why would you use a human copywriter (like me) instead of AI? Here are 4 no-nonsense reasons.
Be honest. Have you considered using an AI like Chat GPT or Bing to write your blog posts, website content, or emails? Even if it was just a passing, niggling thought? Don’t worry. I’m not …
Words that sell words: Why this copywriter would love to work with independent publishers
I’ve always been an avid wordie. From writing stories as a child, to taking a literature degree, and building a career as a published author, getting the words out of my head and onto the …
6 ways to spring clean you and your business
Spring has sprung and Easter has been and gone. My mother would have said it was time to have a spring clean. While I’m sure my house would benefit from a whizz around with the …
How I became a copywriter
I’m a self-employed copywriter. Hopefully, you all know that by now. I’ve always enjoyed putting pen to paper/fingers to keyboard, but I never envisaged earning my living as a copywriter. An author, for sure, but …
One reason why I almost didn’t blog this month and three reasons why I did
We’re almost one month into the new year. February begins tomorrow. It’s around 6.30 pm and I’m only just now typing my January blog post. The reason? I caught a bug over the Christmas break. …
Surviving December as a freelancer
I don’t know about you, but when the first day of December arrives, I’m tired. Don’t get me wrong, I enjoy the holiday season as much as anyone else. I’m a big fan of festive …
How to combine landing pages and blog posts to boost your business
Landing pages or blog posts? That’s often the quandary of business owners. Which type of content will do a better job at growing your business and attracting the right kind of customer? Both have their …
Landing pages vs. blog posts: Which is the best choice for your business?
Have you ever wondered whether landing pages or blog posts are the better choice for getting eyes on your business? Maybe you use both as a double online whammy but you’re not entirely sure why …
Top 6 copywriting mistakes small business owners make (and how to avoid them)
As a small business owner, you know how important it is to write effective copy for your website, social media, and email marketing. You want to attract, engage, and convert your ideal customers with your …