It’s a scenario that many freelancers and small business owners dream about: having enough, maybe more than enough, work on your hands. You can’t or maybe don’t want to take on any more clients or …
6 ways to repurpose your blog posts
You’ve written a blog post. You’ve used the best keywords and phrases for your purposes, it speaks to your audience, and it ends with a brilliant call to action (CTA). Now what? Here are six …
The importance of ‘doing you’
In a world where you can use AI to create all your content – be that blog articles, social media posts, or emails – and almost everything has been written about by someone else, how …
Why would you use a human copywriter (like me) instead of AI? Here are 4 no-nonsense reasons.
Be honest. Have you considered using an AI like Chat GPT or Bing to write your blog posts, website content, or emails? Even if it was just a passing, niggling thought? Don’t worry. I’m not …
Words that sell words: Why this copywriter would love to work with independent publishers
I’ve always been an avid wordie. From writing stories as a child, to taking a literature degree, and building a career as a published author, getting the words out of my head and onto the …
6 ways to spring clean you and your business
Spring has sprung and Easter has been and gone. My mother would have said it was time to have a spring clean. While I’m sure my house would benefit from a whizz around with the …
How I became a copywriter
I’m a self-employed copywriter. Hopefully, you all know that by now. I’ve always enjoyed putting pen to paper/fingers to keyboard, but I never envisaged earning my living as a copywriter. An author, for sure, but …
One reason why I almost didn’t blog this month and three reasons why I did
We’re almost one month into the new year. February begins tomorrow. It’s around 6.30 pm and I’m only just now typing my January blog post. The reason? I caught a bug over the Christmas break. …
Surviving December as a freelancer
I don’t know about you, but when the first day of December arrives, I’m tired. Don’t get me wrong, I enjoy the holiday season as much as anyone else. I’m a big fan of festive …
How to combine landing pages and blog posts to boost your business
Landing pages or blog posts? That’s often the quandary of business owners. Which type of content will do a better job at growing your business and attracting the right kind of customer? Both have their …