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authors Fi Phillips social media

Author social media posts: 5 reasons to share what you love

by fifiphilupdated on 10th February 202210th February 2022

One of the niggles I hear from authors time and time again is figuring out what to post on social media. Beyond promoting books and mailing lists, authors can sometimes struggle to work out what …

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Why the end of January is the ideal time to check in on yourself

by fifiphilupdated on 27th January 202227th January 2022

The title of this blog post might sound a little counter intuitive. You’re only one month into the year. Surely, you don’t need to check in on yourself or anything else at this point. Hear …

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authors Fi Phillips social media

5 tools I use to create author social media graphics

by fifiphilupdated on 16th January 202216th January 2022

The process of creating social media graphics is all about balance. On one side of the scales, your social media graphic should: be attractive to the right audience so that it will grab their attention …

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authors

5 ways that an author lead magnet is a gift

by fifiphilupdated on 19th December 202119th December 2021

Offering a lead magnet in return for a subscriber’s email address and permission to drop into their inbox on a regular basis has become a well-used tool for many businesses. It can work just as …

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audience blogging Business tips Fi Phillips

Gifting with blog posts

by fifiphilupdated on 12th December 202112th December 2021

Yes, you read that right – gifting with blog posts. I want to explain how your blog posts can serve as customer and audience gifts. And not just Christmas gifts. These are all-year-round goodies. You …

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authors Fi Phillips

The ideal time for Authors to look back and ahead

by fifiphilupdated on 27th November 202127th November 2021

This time of the year – the end of November heading into the beginning of December – always seems to me to be a lull in the holiday storm. Halloween and Bonfire Night are out …

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Business tips

Why November is the perfect month to carry out a Content Audit

by fifiphilupdated on 11th November 202111th November 2021

November always seems like an in-between month to me. It’s the last full month of autumn. We’re past Halloween and all the scary marketing and costumes. The shops (and our TV screens) have already been …

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authors social media

How Authors can tame the Social Media Monster

by fifiphilupdated on 26th October 202126th October 2021

Social media – and being active there – can become one of the biggest drains on an author’s day. It can turn into a relentless monster that devours your time, destroys your confidence, and distracts …

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5 fears that stop you from using a copywriter

by fifiphilupdated on 17th October 202117th October 2021

As a small business owner, you can often become so head-down involved in running your business and – let’s face it – probably doing everything yourself, that it can be a tad scary to consider …

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audience authors community

Community vs. Audience: The differences and how both can serve Authors

by fifiphilupdated on 28th September 202128th September 2021

The concepts of community and audience can be difficult to separate, and this vague similarity may cause confusion for any type of business or brand, including authors. Both words describe people who are interested in …

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