One of the niggles I hear from authors time and time again is figuring out what to post on social media. Beyond promoting books and mailing lists, authors can sometimes struggle to work out what …
Why the end of January is the ideal time to check in on yourself
The title of this blog post might sound a little counter intuitive. You’re only one month into the year. Surely, you don’t need to check in on yourself or anything else at this point. Hear …
5 tools I use to create author social media graphics
The process of creating social media graphics is all about balance. On one side of the scales, your social media graphic should: be attractive to the right audience so that it will grab their attention …
5 ways that an author lead magnet is a gift
Offering a lead magnet in return for a subscriber’s email address and permission to drop into their inbox on a regular basis has become a well-used tool for many businesses. It can work just as …
Gifting with blog posts
Yes, you read that right – gifting with blog posts. I want to explain how your blog posts can serve as customer and audience gifts. And not just Christmas gifts. These are all-year-round goodies. You …
The ideal time for Authors to look back and ahead
This time of the year – the end of November heading into the beginning of December – always seems to me to be a lull in the holiday storm. Halloween and Bonfire Night are out …
Why November is the perfect month to carry out a Content Audit
November always seems like an in-between month to me. It’s the last full month of autumn. We’re past Halloween and all the scary marketing and costumes. The shops (and our TV screens) have already been …
How Authors can tame the Social Media Monster
Social media – and being active there – can become one of the biggest drains on an author’s day. It can turn into a relentless monster that devours your time, destroys your confidence, and distracts …
5 fears that stop you from using a copywriter
As a small business owner, you can often become so head-down involved in running your business and – let’s face it – probably doing everything yourself, that it can be a tad scary to consider …
Community vs. Audience: The differences and how both can serve Authors
The concepts of community and audience can be difficult to separate, and this vague similarity may cause confusion for any type of business or brand, including authors. Both words describe people who are interested in …