At the beginning of 2024, I set myself a target to blog at least twelve times over the year, averaging out at one blog post each month. While some posts have teetered over to the beginning of the following month, I was on track and building a consistent habit until November arrived.
Up until then, my blogging output looked like this:
January
One reason why I almost didn’t blog this month and three reasons why I did
February
April
6 ways to spring clean your business
Words that sell words: Why this copywriter would love to work with independent publishers
June
Why would you use a human copywriter (like me) instead of AI? Here are 4 no-nonsense reasons
August
6 ways to repurpose your blog posts
September
Enough work on your freelance books? 5 reasons to keep on blogging
What’s changed at Fi Phillips Copywriter?
October
The scary thing about running a business blog
That was ten posts over ten months. Brilliant.
November arrived and I had every intention of writing a blog post, but then stuff happened:
- First off, I got ill. Or rather I remained ill after catching a winter (autumn?) bug that floored me.
- Second, work got busy. While that was wonderful for my earnings, coping with my increased workload with a less than focussed brain meant I didn’t have the capacity to write a blog post too.
- Finally, and this is another good one, my third novel was released. Again, brilliant news, but book launches take time, effort, and imagination.
Why am I telling you this? Well, here’s the thing. I wanted to say that as a sole trader, when it’s only you in your business, it’s fine to occasionally be inconsistent. That means not adding to your blog every month and not being visible on social media every day or week.
It’s okay to have a life outside your business: a life with pressures, pleasures, and loved ones. It’s okay to not be ‘perfect’ in your online output, because perfect is as unrealistic as any enforced concept of normal. What is important is that you do you, and enjoy it.
The festive break is on the way. I’m not even going to think about how few sleeps there are left until the big day. As freelancers, we all have a lot and more besides on our plates. So give yourself some slack.
I will (promise) blog again before the end of the year, but in the meantime enjoy the run up to the festive break. It’ll be over in no time at all. Have a good one.
