How and why I chose my logo

Using a logo offers a certain professionalism to any business website or materials. It channels a business’ personality, builds  familiarity and trust, and hopefully makes you stand out from others in your industry.

People remember you and your business when they see your logo, so isn’t it the obvious thing to create a logo that you’re proud of?

When it came to picking my logo, I wanted something that reflected my personality – creative, straightforward, friendly.

The ‘creative’ element came with my choice of colour. Orange is traditionally connected with creativity. It’s ‘friendly’ too.

The two fonts I used, the white FP and the black full name, reflect two parts of my personality trio too. The white handwriting-style font is relaxed and approachable (friendly) whereas the black writing is plain and easily legible – my ‘straightforward’ element.

Seeing as my logo will appear in all kind of places and not just my website where it’s obvious what I do (you only have to look at the website address – fiphillipscopywriter – to get an inkling that, yeah, she probably does some copywriting), I wanted it to be clear what services I offered.

I didn’t want to leave anyone who saw my logo in any doubt what I did for a living so I added the words beneath my name,

Content – Copy Writing – Social Media

with a dot in between each phrase in the same shade of orange as the circle that the white FP sits on.

One of the reasons that I wanted the orange circle with white writing was so I could create a button from it, still recognisable even when separate from the entire logo, for site icons and on other materials.

I also produced a version of the entire logo and the button in a shade of grey for times when colour might be distracting or not possible.

Finally, I put together a style sheet of all the colours and fonts in my logo so that I can use them for future marketing materials and to match against any images I may use.

I like my logo. It feels like me, and even if I do say so myself, I’m proud to present it to the world.

Who is Fi Phillips?

Yes, who exactly is this woman and why does she think she can help you?

Fi PhillipsThis is she, or should I say ‘me’.

This is probably the only image you’ll find of me on here because, like I said on my ‘about‘ page, this website isn’t about me. It’s about how I can make a difference to you and your business.

Still, I really should introduce myself before we get to know each other.

Fi Facts

  • I was brought up in York – the walled Roman city with the Minster (rather than a cathedral),  the chocolate factory, and the wonky medieval houses on oddly named streets such as Whip-ma-whop-ma-gate and The Shambles.
  • When I was 7 years old, I stood at the top of our street and thought to myself, “This is as mature as I’m ever going to be”. Not much has changed.
  • I’m a literature graduate. Not much to say about that. I like words.
  • I’ve lived in 17 houses or flats so far. The next one will be our forever home – fingers crossed.
  • I’m based in North Wales, just over the border from Chester – the walled Roman city with the cathedral (not a minster), the 13th century Rows (covered walkways of shops) and Eastgate Clock.

I’m a wife, a mum, and a dog-owner (although on occasion I do wonder if the dog owns me). I’m also a playwright (you can find my murderous scribblings here) and an avid wordy.

So there you go. That’s me – Fi. Nice to meet you.